evolve is a 6 week virtual customised coaching and mentorship program for yoga teachers. You will walk away from the program with a strengthened sense of who you are as a teacher, who you can best serve and how to package your gifts and talents into something unique and profitable. My ultimate wish with this program is to help you identify your roots so that you can rise and thrive.
Overview of program
Being a yoga teacher can be lonely. In addition it's a fairly young line of business with very little support and resources. Yet, you are asked to be an amazing yoga teacher, a savvy small business owner and a social media genius.
I've spent the last few years training yoga teachers, but also coaching and mentoring established teachers in order to grow in their craft as well as their business. This program is one-on-one and will be customised to suit your exact needs and schedule. Continue reading if this sounds like it might work for you.
I've spent the last few years training yoga teachers, but also coaching and mentoring established teachers in order to grow in their craft as well as their business. This program is one-on-one and will be customised to suit your exact needs and schedule. Continue reading if this sounds like it might work for you.
Does any of this feel familiar?
- You recently finished a 200 hour yoga teacher training or similar. You went from feeling supported to lost and alone once you were back in your every day life. How do you get going from here?
- You have, after one or more trainings, more questions than ever, but nobody to direct them to.
- You have been teaching yoga for a couple of years but you still carry that feeling of being found out.
- You don't feel authentic and you look to other teachers for ideas all the time, still looking to find your own voice as a yoga teacher.
- You have a hard time accepting the title Yoga Teacher because you don't feel like you can live up to it.
- You have a hard time finding collegial support where you live – instead other yoga teachers act more like competition.
- You are unsure how to price what you offer.
- You find online presence scary but you know it's something you need to take charge of.
Why this program is important
When I started teaching yoga in 2007, I had no formal yoga teacher training. That wasn't very unusual back then. I was lucky enough to be coached by two strong, talented women who believed in me and pumped me with the confidence to start teaching. Not until a couple of years later, teaching twice a week and going to every workshop I could find, did I sign up for a 200 hour certified training. I realised then how much my mentors had taught me. My training was good, and necessary. But the growth that comes from a more experienced individual sharing with and supporting a less experienced individual professionally is absolutely priceless. It is by far my strongest platform.
Now I train and educate yoga teachers myself. I know how hard it is for many trainees to go from that strong support and bond you share in a training to land in your own hometown, all alone. No matter how much we prepare our students for this, it is still to some degree a vulnerable situation, where most of us aren't overly confident. How do I get started? Where should I teach? How do I price this? How do I describe my yoga? Who will sign up? Am I good enough? Should I tell them I'm a new teacher? How do I get a foot in the door at a studio? How much time should I spend planning a class? What happens if nobody shows up? What happens if people actually do show up?
And then, a year or two down the line, a whole new set of questions and doubts appear that are impossible to prepare for. Where do I go from here? How do I keep my students? Are they getting bored with me? Did I teach them things that are wrong? Am I any good? Should I charge more? How do others do online yoga? Do I have any right to teach this ancient knowledge? Am I a fraud? And on it goes.
I'm offering this mentorship program because I want to share my 14+ years of experience as a yoga teacher, marketing consultant, educator and entrepreneur. I have an underlying wish to be part of strengthening the entire yoga industry and the yoga teacher's level of professionalism and status. I believe I can help you level up your yoga teacher brand.
These are my strengths that will benefit you if you join the program:
Now I train and educate yoga teachers myself. I know how hard it is for many trainees to go from that strong support and bond you share in a training to land in your own hometown, all alone. No matter how much we prepare our students for this, it is still to some degree a vulnerable situation, where most of us aren't overly confident. How do I get started? Where should I teach? How do I price this? How do I describe my yoga? Who will sign up? Am I good enough? Should I tell them I'm a new teacher? How do I get a foot in the door at a studio? How much time should I spend planning a class? What happens if nobody shows up? What happens if people actually do show up?
And then, a year or two down the line, a whole new set of questions and doubts appear that are impossible to prepare for. Where do I go from here? How do I keep my students? Are they getting bored with me? Did I teach them things that are wrong? Am I any good? Should I charge more? How do others do online yoga? Do I have any right to teach this ancient knowledge? Am I a fraud? And on it goes.
I'm offering this mentorship program because I want to share my 14+ years of experience as a yoga teacher, marketing consultant, educator and entrepreneur. I have an underlying wish to be part of strengthening the entire yoga industry and the yoga teacher's level of professionalism and status. I believe I can help you level up your yoga teacher brand.
These are my strengths that will benefit you if you join the program:
- 14+ years of experience as a vinyasa flow teacher and E-RYT 500
- Part owner in a small town yoga studio for 7+ years
- Part owner and educator at True North Vinyasa since 2018 (we have educated more than 120 yoga teachers)
- Marketing consultant and brand strategist (different industries) for 15+ years
- Part owner and educator at Elevation Leadership since 2018 (leadership, self leadership, yoga)
- Entrepreneur with a good ability to listen, pick up gems and brainstorm business ideas
What I want to give you with this program
- Clarity on your strengths and weaknesses, your possibilities and desires
- Insight into how you can shape your career while staying true to who you really are
- Confidence in creating classes, workshops and events that are 100% you
- Trust in your ability and value as a yoga teacher
- A business mindset and a healthy relationship with money
- A sustainable plan of action for the year to come
|
|
How it works
This program is a one-on-one mentorship and coaching program. It will be tailored to suit your specific needs, but the overall purpose is to define your voice and identity as a yoga teacher. I will listen, challenge you, ask difficult questions and ultimately help define a direction for you. You will walk away with a written summary – a compass in a way – for your future navigation as well as a plan of action for the year to come.
The structure is a mix of 1 hour zoom calls and tasks for you to complete, brief follow-ups and an open door for questions and thoughts throughout our time together. I estimate your total work effort to around 30 hours. You can apply any time. In the application process you define when you would like to begin. My aim is always to meet your request.
Framework of program:
The structure is a mix of 1 hour zoom calls and tasks for you to complete, brief follow-ups and an open door for questions and thoughts throughout our time together. I estimate your total work effort to around 30 hours. You can apply any time. In the application process you define when you would like to begin. My aim is always to meet your request.
Framework of program:
- Week 1: OPENING | Your background, your needs and starting point. Tasks and follow-up
- Week 2: IDENTITY | Foundations of a strong yoga teacher brand, why it matters and how it applies to you. Defining you. Tasks and follow-up.
- Week 3: PURPOSE | Your why and your core values are only yours. What this means. How to package it. Tasks and follow-up.
- Week 4: TARGET GROUPS | Closing in on your primary and secondary target groups. How to keep them forever. Tasks and follow-up
- Week 5: OBSTACLES | What's in your way? Why? What to do about it? Action plan. Tasks and follow-up.
- Week 6: CLOSING | Wrap-up. You'll be presented with a written summary of everything presented along with suggestions for the coming year.
Testimonials
|
"I approached Elin about giving me some support in streamlining my yoga studio & cafe business. I wanted to get really concise on our message and felt a little stuck and overwhelmed. Elin helped me to get clear on what is important to me and in turn important to my business. Just having that support whilst in the orovess of birthing something new was a really important part of the process for me. Elin is highly experienced in both business and yoga and so these two things comboned make for a seriously empowering and supportive coach. Thanks Elin, you rock." |
|
"Having Elin as a mentor on my yoga teacher path has been invaluable. Her knowledge and competence extends from finding your voice as a teacher, developing your own unique way of teaching and creating sequences to creating business strategies, finding your niche and marketing. She has a remarkable ability to see the big picture and know what actions and steps are within your brand and not. Elin is honest, clear and pragmatic and has been my greatest source of support when I stepped into being a full-time yoga teacher." |
Price & how to apply
Price: €1400
Price if you are a True North Vinyasa graduate: €1200
Included:
Price if you are a True North Vinyasa graduate: €1200
Included:
- 6 individual and private mentor talks of up to 60 minutes each (scheduled as agreed weekdays, daytime Central European Time)
- Follow-up/summary of each mentor talk and tailored tasks and challenges for next session (depending on your needs, this could be practical tasks such as video for feedback or bigger questions to sort out)
- An open door for questions throughout the 6 week program
- A final customised document to serve as your compass in the future
- Possibility to register 30 YACEP hours with Yoga Alliance